What SEO Trends Will Matter Most In 2019 And How Can You Take Advantage Of Them
With Google heavily investing in technology to cement its position as the leading search engine, SEO has been forced to adapt to the changes and follow in line with the advancements dictated by Google. To ensure that you are on top of the Malta SEO waves there is the need to think about your SEO strategy in advance.
One of the biggest shortcuts taken by SEO agencies in recent years is identification of SEO trends and studying it to analyze and improve on it for their personal use. To ensure that you stay on top of your game ahead of 2020, there is the need to identify the top trends which are poised to take over the digital marketing world and better align yourself to these strategies to ensure continued growth and ROI.
Identified SEO Trends On The Rise
Below are some of the identified SEO trends which are expected to come into play in 2019 and form the basis of game changing strategies.
Mobile-first indexing in a nutshell means that Google will be making use of the mobile version of your webpage to index and rank it. Since March, 2018, Google has initiated the process of migrating sites to mobile-first index and your search console may have already notified you about this development. With this migration in mind, it is important to note that the latest integration does not mean ‘mobile-only” which means that there is still a single index with both mobile and desktop versions. The most important take home point is that Google will be using the mobile version of your website for ranking once the site’s migrated.
Google has increasingly proven itself to be concerned and more interested in delivering the best UX at the fastest possible rate. With this, Google has decided to implement desktop loading time as part of its ranking factors. To ensure that users are better served, Google in July revealed the mobile page speed ranking for mobile websites. This change calls for a better understanding of the metrics that matter most to Google in terms of page speed evaluation.
Brand As A Ranking Signal
Google’s Webmaster Trends Analyst, Gary Illyes, while speaking at Pubcon revealed that Google makes use of online brand mentions in its search algorithm. There are however two approaches to using brand as a ranking signal.
First, the ranking could be done using brand mentions. In this case, the search engine learns a brand’s identity and further analyzes the properties mentioning it to get a better picture of the brand’s authority in a particular field.
Second, each component’s sentimental and context is used. The indices used in this case include the reputation, trust, advertising, complaint-solving and more. Google can learn, through context, the good from the bad thus helping it better rank a brand based on its perception and qualities.
GDPR is the General Data Protection Regulation passed in the European Union to regulate some nagging issues such as who owns data created by user’s interaction online. The latest rule however puts users as the owner of their data and not corporations who collect it. Google’s decision to implement changes in its analytics which allows all persona user data an expiration date of 26 months from the time of collection. Such data affected by this review include demographic and affinity data and does not include indices such as goal completions or sessions.
To know more about the key SEO trends for 2020, visit https://www.fixnowmedia.com/seo-services-malta/
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