If you’re a business owner or manager and are wondering, “Will blogging help SEO and get more traffic to my website?”, the answer is a resounding, “Yes!”
Perform a quick Google search for any topic related to your industry, and you’ll see that most of the pages listed in the search results will be text-based blog posts or articles. Sure, you might also see some videos, e-commerce products and perhaps a social media post, but most of the results will be blog posts.
So blogging is alive and well, and it is still the primary method for driving targeted traffic to your company website. Your current and future customers want well-written, informative blog content, so creating a content marketing plan that is heavily-focused on adding new blog posts should be a top priority. It’s not a matter of either/or. You want all kinds of content on your website and social channels. But your blog is the foundation.
How SEO and Blogging Work Together
Search engine optimisation (SEO) is a set of evolving methods and strategies designed to help your website rank higher in the search results and get more traffic, which can ultimately lead to more sales and higher profits. You can have the best SEO techniques — but they will have a hard time getting any traction without textual blog content. So the more content you publish on your blog, the easier it is for your SEO efforts to bear fruit.
Related article: Why An SEO Audit Is Important
Reasons Why a Blog Can Help with SEO
Search engines love blog content, but occasionally putting up some articles on your blog doesn’t guarantee that you’ll get lots of new traffic. You’ll get a spike of new traffic here and there, but it won’t add up to much if the content isn’t useful, isn’t consistent and isn’t unique.
But when you are consistently publishing high-quality blog content that readers love, you’re much more likely to get solid results. Here are nine ways blogging can help you get more traffic to your website and convert leads into sales.
1. Gives You A Great Way To Use Keywords That Your Potential Buyers Are Using
Keywords are like virtual shortcuts that lead customers to your website, so the more in-depth, informative blog posts you have on your website, the more paths you will have leading to your door and the more customers you will have to visit you.
Meaty blog posts give search engines tons of long-tail keywords to work with — not just the primary keywords that you are specifically targeting with your content. So having a lot of blog content is like having a lot of lines in the water when you go fishing. Having more keyword-rich blog posts on your site leads to more traffic and more conversions.
2. Attracts Links From Other Sites Which Boosts Your Rankings
One of the most important things you can do to boost your SEO and get more traffic to your site is to get more links from other websites. When you provide your blog readers with great content that answers their questions and solves their problems, they are very likely to share that content on social media and link to it from their blogs or websites.
These backlinks not only drive referral traffic to your blog, but they also send positive signals to search engines. When search engines like Google see that your content is popular with readers and is attracting links, they are more likely to boost your rankings in the search results, sending even more traffic your way over time.
3. Links Deeper Into Your Site
Another way blog content helps your SEO is by providing internal links that push readers deeper into your website. When search engines see that your visitors are spending a lot of time on your site and viewing multiple pages, that tells them that your website is providing real value to your readers, which then boosts your search rankings even higher.
Plus, the more great content your site offers to readers, the more pages they visit and the more likely they are to end up buying your products and services, sharing your blog posts and becoming long-term customers.
4. Expands Your Reach with Guest Blogging
Why just post content on your own blog when you can publish content on other people’s blogs to help build your brand. If you aren’t investing in written content for other blogs as a guest blogger, you are missing out on some great opportunities.
Guest blogging is a great way to grow your brand, expand your audience and build backlinks at the same time. When you get your guest articles published on other websites, you’ll usually get a link back to your site. This gives you SEO value, but it also brings new readers to your site, and many of them will end up becoming customers if they like what they see when they come to check out your blog.
5. Provides Fresh Content for Building Your Brand
Search engines don’t want their search results littered with abandoned blogs serving up outdated information. So they like to see blogs that are regularly updated. It shows them that you are active and want to deliver value to your readers. As a result, they send you more traffic.
Your subscribers will also want to receive fresh content from you on a regular basis as well. You want to keep your brand in front of them regularly. Even if they don’t click through every email notification and read every new post you publish, they still see your brand name mentioned in their email notifications, and that keeps your name front and centre in their minds. When the time comes that they need a product, they will remember your brand and be influenced to purchase from you.
6. Builds Your Popularity and Trust
Blogging has always been one of the most powerful ways to establish both your company and your brand. Yes, you need to provide products and services of the highest quality. That builds trust too. But that’s a given. Everyone expects that as the default position. So to gain trust with your customer base, you need to go beyond selling good products.
Your blog puts you, your product, and your brand in front of your customers. The more they see you popping up in their social feeds and email — and providing them with content that interests them and addresses their pain points — the more they will recognise your brand and trust in it.
Related Article: Why You Need SEO Services For Your Business
7. Adds Context When Sharing Videos and Images
Photos, graphics, charts, infographics and videos should all have a place in your content marketing strategy. They can be shared on social media platforms as stand-alone media, but these types of content can really shine when you include them in your blog posts.
Well-written blog posts that incorporate other media can work together to boost your SEO. But they can’t just be thrown together haphazardly. The photos should illustrate the concepts discussed in the blog post, and the written content should likewise provide commentary on the images or videos.
Together, text and multimedia pack a powerful one-two punch that drives the message home to your readers while sending a strong signal to search engines.
8. Gets More Pages Indexed in Search Engines
Volume without quality isn’t going to impress anyone or score you any points with Google. But all else being equal, blogs that have more high-quality content get more traffic. As long as those blog posts aren’t all overlapping each other and creating duplicate content problems, then the more posts you put out, the better.
Try to really blanket your niche, answering every question that your customers could ever think to ask and showing how your product is the perfect solution to their needs.
9. Provides Your Social Media Audience with Valuable Content
Everyone loves Will Ferrell memes and adorable cat videos, but your customers aren’t following you on Facebook just to see those kinds of posts. Yes, you can have a little fun and let your personality shine through on social media here and there, but sharing high-quality blog posts should be an even higher priority.
But you don’t want to share anything but links to your blog on social all day long, as that will likely come across as spam and might even get you penalised, reducing your reach. But having great, in-depth posts on your blog that you can share on social media can provide a lot of value to your customers and drive traffic toward your landing pages.
Need a business blog? Contact us today
If you’re still trying to figure out how to create a company blog or need help putting together a content marketing plan, contact us today for a free consultation. We specialise in SEO and Content Marketing to grow your online traffic and maximise your profits.